ZPB Associates has expanded its senior team by adding Dr Arvind Madan and Dr Jenny Shand as new Senior Associates.

Patient choice is once again at the forefront of NHS strategy and the new Labour government, hailing it will reduce waiting lists...

On Wednesday Streeting strode on stage at NHS Providers to in his words “give the NHS its marching orders”.

A bit like Marmite, you either love or hate the ways that generative AI is shaping marketing and content creation – especially the more crea

Rome wasn’t built in a day, but a lot can happen in two weeks. Our new Labour government has wasted little time since being elected on 5th J

This month we have welcomed Nicki to the ZPB team! Nicki joins ZPB as a Client Partner. Nicki will work as a trusted advisor to clients,...

by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...

By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...

This month we have welcomed Tiya and Kirstie to the ZPB team! Tiya joins ZPB as an Account Executive and Kirstie joins ZPB as a Senior...

What do Amazon, a remote sexual health testing provider and a centre for reproductive health have in common? They are all, by their own...

by Gita Mendis Like others, at ZPB, this year we’re back in the office three days a week. I for one am glad to see the back of my...

by Ed Grunill We’ve all been there. The client meeting. Ready to hammer out a detailed channel plan to meet your audience where they are....

This month we have welcomed Taylor to the ZPB team! Taylor joins ZPB as a Senior Consultant. As part of our research and insights team,...

by Rachel Allan Winter nights are closing in and as we plunge into the Christmas season, let's spare a thought for all the marketing...

by Gita Mendis Last year ZPB introduced a new company benefit for long-term employees of a three month paid sabbatical. It couldn’t have...

by Hannah Ingham Having worked in healthcare for over a decade, I’d like to think I know a thing or two about the sector – the pressures,...

by Matt Digby Everyone wants to do ‘insight-led’ work. But ‘insight’ gets thrown into every presentation, award entry or white paper,...

This month we have welcomed three new members to the ZPB team: Izzy , Saryona and Maliha (left to right). Maliha and Izzy have joined as...

by Rachel Allan Applying commercial marketing principles to public health issues is not new – indeed we used to call it social marketing...

ZPB Associates was shortlisted as finalists for two separate categories, ‘Best Data Insight from an Integrated Campaign’ and ‘Best...

A new scheme, inspired by a successful long-standing health initiative in Brazil, is improving the health and wellbeing of residents of...

CHS Healthcare (part of Acacium Group), partner with the NHS and social care to deliver innovative patient flow and pathway solutions...

Leading provider of remote sexual health testing, Preventx, wanted us to deliver a media campaign that would create awareness of a...

Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...