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Oct 18, 20244 min read
Is patient choice the silver bullet to reducing waiting lists?
Patient choice is once again at the forefront of NHS strategy and the new Labour government, hailing it will reduce waiting lists...
Oct 18, 20243 min read
Wes Wages War - our NHS Providers special
On Wednesday Streeting strode on stage at NHS Providers to in his words “give the NHS its marching orders”.
Aug 27, 20244 min read
The pitfalls of generative AI in healthcare marketing
A bit like Marmite, you either love or hate the ways that generative AI is shaping marketing and content creation – especially the more crea
Jul 19, 20244 min read
Where's Wes? We breakdown his first two weeks in post
Rome wasn’t built in a day, but a lot can happen in two weeks. Our new Labour government has wasted little time since being elected on 5th J
May 28, 20243 min read
Meet Nicki, our new Client Partner
This month we have welcomed Nicki to the ZPB team! Nicki joins ZPB as a Client Partner. Nicki will work as a trusted advisor to clients,...
May 28, 20242 min read
Preparation is key to managing a communications crisis
by Ed Grunill Writing for The Spectator, business editor Martin Vander Weyer once said: “Someone, somewhere, is bound to be doing...
May 22, 20244 min read
That's the way the cookie crumbles: marketing in a cookieless world
By Rachel Allan, Delivery Director at ZPB I was at a conference recently and Jon Bond of Weightless showed the lifecycle of 'marketing...
Mar 22, 20244 min read
Impatient patients and Dr AI: consumerisation of healthcare and what it means for the NHS
What do Amazon, a remote sexual health testing provider and a centre for reproductive health have in common? They are all, by their own...
Mar 6, 20242 min read
In praise of 3-2
by Gita Mendis Like others, at ZPB, this year we’re back in the office three days a week. I for one am glad to see the back of my...
Mar 4, 20243 min read
Remember my name? Fame! Driving outcomes through traditional media
by Ed Grunill We’ve all been there. The client meeting. Ready to hammer out a detailed channel plan to meet your audience where they are....
Feb 27, 20241 min read
Meet Taylor, our new Senior Consultant
This month we have welcomed Taylor to the ZPB team! Taylor joins ZPB as a Senior Consultant. As part of our research and insights team,...
Dec 11, 20232 min read
Making a list, checking it twice: Why marketing should be at the top of your list this Christmas
by Rachel Allan Winter nights are closing in and as we plunge into the Christmas season, let's spare a thought for all the marketing...
Oct 24, 20234 min read
Healthcare from the inside out: why patient experience is at the heart of everything we do
by Hannah Ingham Having worked in healthcare for over a decade, I’d like to think I know a thing or two about the sector – the pressures,...
Sep 21, 20232 min read
The power of insight-led approaches
by Matt Digby Everyone wants to do ‘insight-led’ work. But ‘insight’ gets thrown into every presentation, award entry or white paper,...
Sep 11, 20233 min read
Applying commercial marketing principles to public health issues is not new news
by Rachel Allan Applying commercial marketing principles to public health issues is not new – indeed we used to call it social marketing...
Apr 13, 20233 min read
5 ways to drive digital transformation across the NHS – ensuring improvement in patient outcomes
Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...
Mar 6, 20233 min read
How the NHS and industry can join forces with data to save lives
The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...
Jan 26, 20234 min read
Five things the NHS and Industry must prioritise in executing the NHS’s data strategy
ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...
Jan 12, 20233 min read
7 ways to connect with the NHS in 2023
The NHS is under huge pressure right now and increasingly looking to the private sector for solutions to support unprecedented demand and...
Oct 21, 20213 min read
Media’s bonfire of digital doctors obscures debate we must have on future of NHS
Article originally published in PRWeek on 14th October 2021 by our communications partner Holly Sutton. As the Mail announces ‘Victory...
Jul 5, 20214 min read
Four things we suggest top Sajid Javid’s packed priority list
By Sonya Cullington In his first week in the post, the new Secretary of State for Health Sajid Javid has already noted that his first...
Apr 13, 202110 min read
What will the government’s Covid-19 mental health and wellbeing recovery action plan mean for
By Sonya Cullington, Account Director at ZPB The government published its Covid-19 mental health and wellbeing recovery action plan on 27...
Mar 23, 20214 min read
One year on – how has the pandemic affected mental health and well-being?
By Anne Janssen, ZPB’s Analyst It has been a year since the announcement of the first national lockdown. The news of the opening of...
Dec 2, 20204 min read
Is the working relationship between the NHS and private partners under threat?
This article was first published in HealthInvestor. Last week the National Audit Office concluded that, despite the exceptional...
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