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New Brazilian health scheme improves the health of one of the UK’s most deprived neighbourhoods
A new scheme, inspired by a successful long-standing health initiative in Brazil, is improving the health and wellbeing of residents of...
May 9, 20234 min read

Using insight to increase share of voice in a crowded market
CHS Healthcare (part of Acacium Group), partner with the NHS and social care to deliver innovative patient flow and pathway solutions...
May 4, 20231 min read

Using national media to increase access to sexual health testing
Leading provider of remote sexual health testing, Preventx, wanted us to deliver a media campaign that would create awareness of a...
May 4, 20231 min read

5 ways to drive digital transformation across the NHS – ensuring improvement in patient outcomes
Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...
Apr 13, 20233 min read

How the NHS and industry can join forces with data to save lives
The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...
Mar 6, 20233 min read


How partnering with digital health providers can improve the delivery of GP video consultations
ZPB Associates runs the Directorate for the Digital Healthcare Council (DHC), a trade body for digital health and social care companies....
Feb 15, 20232 min read

Five things the NHS and Industry must prioritise in executing the NHS’s data strategy
ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...
Jan 26, 20234 min read


7 ways to connect with the NHS in 2023
The NHS is under huge pressure right now and increasingly looking to the private sector for solutions to support unprecedented demand and...
Jan 12, 20233 min read

Reaching 18 million consumers and health professionals with strategic PR
Read our latest case study which captures our strategic PR work for Aktiia, a clinical-grade wearable device. Our work reached over 18...
Dec 6, 20221 min read

PM Society Winners’ Showcase: ZPB Associates & SE London ICS
It was a privilege to present at the Royal Society of Medicine last week at the Digital Awards Winners’ showcase. It was also interesting...
Nov 25, 20221 min read


Our Vaccine Facts campaign awarded at PM Society Digital Awards
Last Thursday, our digital campaign and website for the Vaccine Facts campaign won the Gold award at the PM Society Digital awards in the...
Sep 20, 20221 min read


ZPB listed as one of 10 Most Trusted Healthcare Marketing Agencies to Watch Out for 2022
Insights Care, a global healthcare solutions platform that provides expert insights and entrepreneurial stories of professionals driving...
Sep 15, 20221 min read


Looking after our team
We want ZPB to be the best place to work in healthcare communications which is why every year we get the whole team together to talk...
Sep 14, 20222 min read

Learnings from our second summer roundtable
Cancer Alliances: how can integrated ways of working advance services and address inequalities? By Helena Grant, Account Executive Last...
Jul 26, 20222 min read

ZPB summer roundtable: The role of cancer alliances
Next Tuesday, ZPB Associates is hosting its second breakfast roundtable, looking at Integrated Care Systems and how they enable an...
Jul 13, 20221 min read

Learnings from our first summer roundtable
Population health management: an emerging approach for pharmaceutical companies? By April Santos, Senior Account Executive Last week we...
Jun 13, 20222 min read

Looking forward to NHS ConfedExpo
Next week the ZPB team will be boarding the train and heading for NHS ConfedExpo. If you are going too and would like to arrange a...
Jun 9, 20221 min read

Launching our summer roundtable series
We are excited to announce the launch of a new series of free ZPB summer roundtables. We will be kicking off the series next week with a...
May 31, 20221 min read

World TB day
Tuesday 29 March was World TB day. The WHO estimates in 2020 10 million people fell ill with tuberculosis (TB) worldwide. Just 30...
Mar 30, 20221 min read


Crown Commercial Service’s Communications Marketplace framework
We are pleased to announce that ZPB has been named as a supplier on Crown Commercial Service’s (CCS) Communications Marketplace...
Mar 2, 20221 min read

Saying goodbye to NHSX
By Alec Harris Last week, NHSX the organisation responsible for driving the digital transformation of health and social care ‘retired’...
Feb 9, 20223 min read

How is that New Year resolution going for you?
By Anne Jannssen, Senior Analyst If you are making a change in your health behaviour and have got this far into January without throwing...
Jan 18, 20223 min read

Questions I get asked about ZPB
By Rachel Allan, Delivery Director I’ve been interviewing some great potential ZPBers recently and I thought it would be worth reflecting...
Nov 18, 20214 min read


COP26: Why health and climate change go hand in hand
Written by Juliette Cosgrove The COP26 conference is an urgent and important moment in global politics, with the lives of future...
Nov 4, 20213 min read
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