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WhatsApp Doc?
A version of this blog was first featured in November’s issue of Health Investor. Alex Kafetz, managing partner and director of...
Nov 8, 20193 min read


Protests over prices, a workforce crisis and a catfish campaign – it’s this week’s
Protests to cut tuberculosis drug price People have been protesting outside Johnson & Johnson offices around the world to urge the...
Oct 18, 20192 min read


The 4 P’s of marketing reimagined for the NHS
By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who...
Sep 19, 20193 min read


Creating influence and impact with advisory boards
Why do organisations want advisory boards? The right ad board can fast-track the maturity of organisations – board members bring with...
Sep 9, 20192 min read


New PM sets Hancock NHS infrastructure and social care challenge
Although there was a lot of speculation that Matt Hancock could have been promoted in the new Johnson government, last night it was...
Jul 25, 20192 min read


PM BoJo turns the heat up on health and social care
On a scorching summers day, Boris Johnson has just delivered his first speech as our new prime minister. Not even The Simpsons predicted...
Jul 24, 20192 min read


What’s it like to work at ZPB?
We’re hiring! This is good news because it means we’re growing with plans for even more growth and development in the coming year. ...
Jun 24, 20192 min read


Lord Prior uses CHN to call for NHS Bond
The chair of NHS England Lord David Prior last night called on politicians to back a £50bn government “bond” for infrastructure spending,...
Jun 4, 20191 min read


So, how are we doing?
In March this year, we introduced the means of capturing feedback from our clients on an ongoing basis and built it into our processes....
May 20, 20192 min read

It’s Mental Health Awareness Week
UK’s mental health spending gap The mental health charity, Mind, have looked at investment across 42 NHS regions and found that there a...
May 17, 20192 min read


It takes great comms to bring the worlds of health and tech together
Chief executive of ZPB Associates, Zoe Bedford, has published an article in PR Week. Click here to read it in full.
May 15, 20191 min read


Digital health: promise or hype?
By Isabella Taylor Team ZPB were lucky enough to spend their Valentine’s Day with the Cambridge Health Network (CHN) as it kicked off its...
Feb 27, 20194 min read


Tech Week at ZPB
Last week saw Charlie and Alex M attend the Fourth Industry Revolution APPG in Parliament with Push Doctor and on behalf of Medic...
Feb 14, 20191 min read


When you know what you’re good at, play to it
By Zoe Bedford We have invested a lot of time over the last 18 months in our team, culture, feedback mechanisms and responsiveness....
Feb 6, 20192 min read

We’ve been thinking… is there sufficient dialogue between the NHS, pharma and digital health industr
Earlier this week ZPB brought together colleagues from the NHS, pharma and digital health industries to learn from one another and share...
Jan 25, 20192 min read


Bracing the cold: preparing for a winter run
In less than a month, four of ZPB’s bravest (and most foolhardy) will brace the cold for a 10k Winter Run to raise money for The Little...
Jan 22, 20192 min read


Out with the old, in with the not so new
By Zoe Bedford The long-awaited long-term plan came out on Monday and whether its timing was aimed to distract from the upcoming Brexit...
Jan 9, 20192 min read


The NHS Long Term Plan: commentary so far
Today, NHS England’s heavily anticipated Long Term Plan was finally published, following a classic government body delay. The launch,...
Jan 7, 20192 min read


TREATS-ing myself to more time in The Hague
By Alex Metcalfe Following my week as part of The Union communications team in The Hague at the Union World Conference on Lung Health, I...
Dec 4, 20181 min read


How should the pharma industry navigate the NHS in a changing world?
Time to stop seeing each other as impenetrable There is an age-old assumption that the NHS is hard to navigate and at times,...
Nov 7, 20182 min read


Uniting to end TB
Here at ZPB towers, we have been working with The International Union Against Tuberculosis and Lung Disease (The Union). Our focus has...
Oct 30, 20182 min read


Six things I’ve learnt in my first 10 weeks
ZPB newbie Isabella Taylor has been in her first job for ten weeks since leaving university. But what has she learned? I have been an...
Oct 18, 20182 min read


Are hospitals the answer?
Pressures on the NHS are increasing, hospital beds are becoming harder to find and as the costs of hospital stays soar, it begs the...
Jun 13, 20182 min read

Diagnosis Critical: England’s 32 Risk Zones
A new report launched today has shown that areas with hospitals in financial trouble and poor outcomes means that people are dying when...
Jun 5, 20182 min read
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